Zero sets itself apart from other motoring magazines with its approach to presenting and delivering a unique combination of information.

Zero focuses on articles about fantastic and rare cars, but also incorporates all that is associated with the world of motoring - style, fashion, travel and the personalities that have influenced and shaped motoring and motor-sport.

Zero's tone is conversational, factual without being too technical. It is about taking the wheel, rather than the wheel itself but with a stylish edge. Technical facts and figures are imbedded into the text, flowing naturally within the article not posted on the side in tabular form.

Zero is usually present at notable and exclusive events associated with the world of motoring, giving readers a new perspective or providing a glimpse into the cars and the lives of the people influencing motor-sport. Coverage of events like the Gumball Rally, Le Mans, The Goodwood Festival of Speed and the Super Car Rally are just a few examples.